Italy

Graci, Florence Friends!

This was a September to remember, as we celebrated the story of Guidrr's journey to market with a soft launch last week with friends new and old in beautiful Florence, Italy. Why Florence you might ask? In one sense, this was symbolic. The business model was first discussed and validated with a local Florence influencer, and it seemed apt to return to the place the concept of Guidrr was fully born to celebrate it's go to market. But in another sense, Florence is a key city to illustrate the benefits of Guidrr both for influencers and travelers. A highly saturated tourism market, Florence has so much to offer the traveler willing to move off the beaten path. It's back streets, it's lesser-known monuments and its local foods, shops and vistas are true gifts for the curious traveler. What better place to soft launch than a city that invites 16 million tourists, most of whom never ever venture to the other side of the Arno, visit a true local artisan shop or ever speak with a bone fide local? We believe, and hope that together we can forge new pathways through a city that today shows most of its visitors just one mass travel story. As we joked with one local tour guide who shall remain un-named -- Florence is so very much more than checking the box at the Uffizi! 

With our vision of #newtravel, Guidrr is about the belief that we should not have to follow a prescribed path set by others who would have travel exactly as they do. That's called tourism. Instead, we're in the business of supporting those who are creating and growing peer-to-peer travel, where we can travel as if with the knowledge of a friend, even if we're traveling solo. 

Our soft launch event, organized for us by local blogger Nardia, of blog Lost in Florence, was an intimate, invite-only event gathered together creatives, artists, singers, business owners -- a beautiful mix of city influencers -- to introduce them for the first time to the Guidrr business model and vision.

We were pleased to share the evening with Creative People in Florence co-founders, who launched their new studio space on Via de Mezzo in the Sant'Ambrogio neighborhood that night and hosted our group. Thanks Sara and Anna for your hospitality and it was a pleasure to discover a new neighborhood, coffee spot and local market, in addition to your studio space. We can't wait to share a Guidrr guide to Sant'Ambrogio, and to welcome your own local guides to our mix. (To get them as they launch, sign up here). 

Graci Firenze. Here's to together building #NewTravel - where influencers like you can share with followers how to walk in your shoes, across the whole of your city -- and your world. Thank you for being a part of our story. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara. 

Oh What a Week It's Been!

When you are readying as a team to launch something new, and different, time isn't just spent on product features, it's also spent on conversations. 

We've had just such a week of conversations - both in person and online at our Instagram - and what a fun week it's been, with a huge jump in followers and conversations with the global community of #newtravel micro-entrepreneurs. 

We've talked with Airbnb hosts, interested in using Guidrr to promote their neighborhood and discovery of their properties. There are in places like Lyon and Seattle - showcasing how universal the needs of the #newtravel industry are. 

We've talked with travel authors, who were struggling to identify how to take their walking tour content to new millennial audiences and into the App Store world, and who are ready and waiting for Guidrr's app launch. In one author's words, "I have lots of content to create - I'm intrigued by how you solve my problems. And, I don't have or want to deal with tech - so I like that I don't need tech skills to make this happen for my publishing business."

More conversations occur every day with bloggers, and we welcomed many new applicants this week, from places as far-flung as Ireland, and Brazil, to name just two. Through reading about our story and through the voices of other bloggers who are talking about us, they reached out and shared kudos and excitement. Thank you! 

We had a long post from a writer and software engineer in Toronto. She said, "I would love to share how I experience Toronto and how there's more to the city than the CN Tower, Nathan Philips Center and the Zoo." She shared a series of ideas on our Instagram and intends to apply to create experiences. 

Probably the highlight of our week was this beautiful postcard from Firenze. Written by a content creator in that city, it shares the story of how Guidrr can help bloggers and instagrammers succeed and grow their business. Thanks Nardia and hope you are enjoying #Sicilying! 

Our team is off this weekend for a quick tour of Mexico City. Our process is to first see, smell, hear and feel the city. Only then do we try to serve its micro-entrepreneurs. So, we're off to eat some great local street food, and take it all in. Follow along on our Instagram account and Twitter @Guidrr. 

Here's to #NewTravel!

Here's a snippet of a lovely conversation happening on Instagram about Guidrr. We love to see this happen! 

Here's a snippet of a lovely conversation happening on Instagram about Guidrr. We love to see this happen!