Influencers

Meet @ErinMorawetz, The Author Behind @Wanderful’s Inspiring Bucharest City Guide

 Erin Morawetz is a blogger and relationships manager for Wanderful. She helped create their first city guide on Guidrr - focusing on solo travel insights for Bucharest, Romania 

Erin Morawetz is a blogger and relationships manager for Wanderful. She helped create their first city guide on Guidrr - focusing on solo travel insights for Bucharest, Romania 

Behind every great travel guidance moment, there’s always a human story.

Erin’s #solotravel story began with her opportunity to go to Bucharest and represent the company where she is the brand relationships manager - women’s travel membership community Wanderful – at a locally organized volunteer event for travel influencers.

It just so happened Erin and her family already were scheduled to be in Europe, on a pre-planned trip that ended May 11. After seeing a posting about an event in Bucharest in a blogger Facebook group, she sent in an application on behalf of Wanderful and received an invitation to visit Bucharest from a group of dedicated volunteer ambassadors for the city.

 The event was organized by local hostel owners and travel blogger couple Tudor and Anda Maxim. This husband and wife team, along with a large team of dedicated travel professionals, were behind the hosting of an event and conference called #ExperienceBucharest starting May 12. “The stars just aligned. I knew I had to go and represent Wanderful,” says Erin. “And as a representative of a company that serves solo female travelers, I also knew I wanted to stay beyond the conference and really get to know the city.”

The result of Erin’s two-week stay in Romania – mostly based in its overlooked yet charming capital city Bucharest – included a multi-step Guidrr mobile-first travel guide that showcases how locals enjoy the city, and helps a first-time tourist to discover its insider tips for food, experiences and authentic travel.   

With Wanderful’s City Guide to Bucharest, travelers can download and learn from Erin’s immersive stay to build their own visit with spots to imbibe, chow down and tour around (with Erin making some guest appearances in the guide photos). “Our community has been asking us for travel guidance,” says Erin. “It was so much fun to put together this experience, and use it as a way to go beyond our blog and in-person events to provide really useful tips to women traveling solo or in groups to this part of Europe.”  

“I felt comfortable and safe, and so inspired by the parks, the walks, the coffee - and the food!”
— Erin Morawetz, Wanderful

Her visit was full of wonderful surprises about this under-the-radar destination that may be perfect for a solo female traveler in Europe. “I felt comfortable and safe, and so inspired by the parks, the walks, the coffee - and the food!” Erin credits the extra time she spent trying to really understand the city as important. “I wanted to really get to know it by walking its downtown areas and enjoying all the experiences.”

We’re big fans of the Wanderful team and their inspiring story at Guidrr. As more of us seek to travel more often, and to find new places, being a part of a traveler community - particularly one focused on the travel experiences of women - can be a huge help. Wanderful’s membership community includes a homesharing network, worldwide chapters, and women-to-women support; Wanderful also organizes the highly-influential travel blogging conference, the Women in Travel Summit. Since Guidrr, too, is a female-founded and female-run travel company – we’re in good company with our Wanderful friends.

Click the image below to get a text to preview Erin's guide on the Guidrr iPhone app (if you download and save the experience to your phone using Guidrr's in-app download feature, it's available offline, to avoid data charges when traveling). 

 Download Wanderful’s new City Guide to Bucharest for free on the free Guidrr iPhone app. Simply click on guide image, or  click this link  for us to text you a link to open the experience on your phone inside the Guidrr app.

Download Wanderful’s new City Guide to Bucharest for free on the free Guidrr iPhone app. Simply click on guide image, or click this link for us to text you a link to open the experience on your phone inside the Guidrr app.

Thanks for a great, inspiring guide Erin (Bucharest is SO on our bucket list now) - and welcome to the creator community, Wanderful!

(ps: Erin’s guide was also featured in her musings about the city on the Wanderful blog; you can read her post about her visit here.)

Graci, Florence Friends!

This was a September to remember, as we celebrated the story of Guidrr's journey to market with a soft launch last week with friends new and old in beautiful Florence, Italy. Why Florence you might ask? In one sense, this was symbolic. The business model was first discussed and validated with a local Florence influencer, and it seemed apt to return to the place the concept of Guidrr was fully born to celebrate it's go to market. But in another sense, Florence is a key city to illustrate the benefits of Guidrr both for influencers and travelers. A highly saturated tourism market, Florence has so much to offer the traveler willing to move off the beaten path. It's back streets, it's lesser-known monuments and its local foods, shops and vistas are true gifts for the curious traveler. What better place to soft launch than a city that invites 16 million tourists, most of whom never ever venture to the other side of the Arno, visit a true local artisan shop or ever speak with a bone fide local? We believe, and hope that together we can forge new pathways through a city that today shows most of its visitors just one mass travel story. As we joked with one local tour guide who shall remain un-named -- Florence is so very much more than checking the box at the Uffizi! 

With our vision of #newtravel, Guidrr is about the belief that we should not have to follow a prescribed path set by others who would have travel exactly as they do. That's called tourism. Instead, we're in the business of supporting those who are creating and growing peer-to-peer travel, where we can travel as if with the knowledge of a friend, even if we're traveling solo. 

Our soft launch event, organized for us by local blogger Nardia, of blog Lost in Florence, was an intimate, invite-only event gathered together creatives, artists, singers, business owners -- a beautiful mix of city influencers -- to introduce them for the first time to the Guidrr business model and vision.

We were pleased to share the evening with Creative People in Florence co-founders, who launched their new studio space on Via de Mezzo in the Sant'Ambrogio neighborhood that night and hosted our group. Thanks Sara and Anna for your hospitality and it was a pleasure to discover a new neighborhood, coffee spot and local market, in addition to your studio space. We can't wait to share a Guidrr guide to Sant'Ambrogio, and to welcome your own local guides to our mix. (To get them as they launch, sign up here). 

Graci Firenze. Here's to together building #NewTravel - where influencers like you can share with followers how to walk in your shoes, across the whole of your city -- and your world. Thank you for being a part of our story. 

 We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara.