Guidrr Launch

Our Soft Launch

Our local startup community will join us today at The Dallas Entrepreneur Center from 5-6 p.m. for an unveiling of our platform and app. It's also now possible to download our app from the App store. If you happen to do that between today and next week, you'll be able to preview all our current on-demand experiences, for free as a thanks for being an early user. 

The free Guidrr app is available. For one short week, on-demand experiences are soft launched & open for viewing for our close-in community to experience, before full launch when market pricing goes back on. Take a peek!

The free Guidrr app is available. For one short week, on-demand experiences are soft launched & open for viewing for our close-in community to experience, before full launch when market pricing goes back on. Take a peek!

It's surely a time of celebration, but in all this, we have not forgotten the events of this past Friday the 13th, where a city we all see as the iconic symbol of tourism - beautiful Paris - was hit by a series of deadly attacks.

Instead of using our own words to express what we truly hope, we're using the words of a wise travel man, one that single-handedly sent a generation of travelers of all ages to explore Europe, by foot, train, automobile and more.

Thank you Rick Steves, for saying it well. Let's continue to stand up for our earned human right to see the world, and gain the perspective that comes from travel experiences, even when there are troubled times.

Here's to #NewTravel and to creating many more Ricks, in every corner of our world, in every language, and around every area of interest, to inspire us all and break down the barriers of fear between people.  With Guidrr, we can do that. 

Person to person #NewTravel is more important now than ever. Let's do this, together, creators and friends.

5 Things About Guidrr & the Future of Travel

As we get ready to attend the kickoff of the Skift Future of Travel forum in New York City, there's been a lot of internal discussion among our team around the question - what do we stand for? The reason that matters so much to us is that we don't aspire to be just another app, or just another travel company. Our visions are far, far bigger than the exact size of our travel boots right now. Perhaps they always will be. 

As we hit go on the clock for approval by the App store, it seems like the perfect opportunity to share a little of what we care about and stand for. 

One, authenticity. Our creators join us because they create quality content that's original in thought and perspective. They aren't trying to build content for everyone - but rather content for someone - a real traveler or local who wants and can benefit from their unique travel perspective. Using our platform, their knowledge turns into a valuable product worth paying for and becomes an affordable, turn-key way for them to offer on-demand knowledge to the global market. And for curious travelers to consume it. 

Two, directly rewarding the creator - the micro-entrepreneur. Rather than trying to build a blockbuster app where we're the editor, curator and sharer of a content farm, we're all about giving the reins to those who are the real holders of travel knowledge and influence - people in every language, around the world, sharing because they care. We succeed every time they do, not just when one product hits a home run. 

Three, being transparent. We share our pricing and format openly with creators, so they can see how it's possible - and in fact, smart - to start turning peer influence more directly into earned income. Avoiding reliance on a brand sponsorship and ad model in favor of an in-app purchase model is our way to show not tell how influencers can become a new gatekeeper to travel purchase, with Guidrr as their platform partner. 

Fourth, proving it's not just technology first, but also people first. We strive to connect creators with each other via private channels like our newsletter, make introductions and help make each creator more successful, as a part of Guidrr. This way, we all win. Our best way to do this is by listening hard to creator feedback on our platform and app, and striving to make things better, one step at a time. We don't like to over-build, because our tech philosophy is feature-light and purpose-built to do a few things well, not a lot of things poorly. (But, build we will .. our pipeline is already full of useful beautiful ideas and features submitted by creators). 

Fifth & most importantly - no Freemiums. It's time those with valuable knowledge and information to share - those who take the effort to package it ion something beautiful and timeless - are able to earn a reward for their efforts and their daily hustle. Each time a creator posts, each time they write a blog post or put another freemium into the market, we also believe they should create products worth paying for. Because we believe in #NewTravel - where micro-entrepreneurs with influence can be the future gatekeepers of travel, even beyond it's content. 

So here's to #NewTravel and here's to an awesome week in NYC with the people of Skift. Thanks for extending us a startup ticket to learn, listen and share! See you this evening. 


#NewTravel - One Story at a Time

As we watched our app ship off to the approval process, our founder took the chance to get away and explore a new part of the country and build a local guide, meeting more of those on the ground driving peer-to-peer travel, what we call #newtravel. 

Planning a trip - especially a weekend escape - can be daunting. It's important to pick the right place to stay, know which places to visit and which to avoid, and to maximize the measure and minimize the stress. Those who take the time to do so, like frequent travelers, bloggers, instagrammers, and nomads, can share because they care by building a Guidrr guide, so others can more easily walk in their shoes and travel as if with a friend. 

For our team, peer-to-peer travel also isn't necessarily staying in the big box hotels, eating exactly what others do - traveling like a tourist. It's more about forging your own path, which can include choosing to stay in a place that has a local owner, a travel micro-entrepreneur with more than just a space to offer, but also a story to tell. That's being a traveler. 

Our host, Ray, was a little shy about having his photo taken, so we took permission to take the one above while he was turning away to pick a leaf from his lemon tree, to show us the local scent. 

He's a professor, and a long time entrepreneur who bought his property as a second home, but decided to add on to it and create a B&B. Once he was finished, it become a family business of sorts. During the week, he has hired a local to help greet and work with guests but on weekends he's often there himself along with family members. 

Ray's story started in South America in Venezuela, where his family emigrated from South Asia, took a turn toward Italy, where his extended family settled and still lives - and then turned toward the US. which he now calls home. He's lived in his local area for more than 30 years and his B&B, unlike a big box hotel, is a reflection of his own roots, named for his birth language, but also greeting guests with his adoptive tongue. 

The saying at the door of Ray's property welcomes guests in his adoptive tongue, but that's just part of the story of this special spot. 

The saying at the door of Ray's property welcomes guests in his adoptive tongue, but that's just part of the story of this special spot. 

While we visited, we learned this language professor turned peer-to-peer host keeps improving his own ability to connect with guests. In fact, he's taught himself Japanese, to better host and welcome guests from that country. 

Building on his success from owning one property he's also extended to build and rent another, which he offers to those looking for more than one room. 

We celebrate stories of peer to peer travel because they better tell the story of our new world. No matter where you come from, and where you are going, you can always enhance the travel experience of another traveler by taking the time to share your story.

So, thanks for sharing yours, Ray and we can't wait to include you and your beautiful properties in a coming Guidrr guide from our founder @travelswithaassia.  

Sign up here if you'd like to be part of our initial launch list.

And here's to #NewTravel!

Ray, a B&B owner in Napa Valley, picks a leaf from his local lemon tree to share the scent with guests. He's been in the area for more than 30 years. 

Ray, a B&B owner in Napa Valley, picks a leaf from his local lemon tree to share the scent with guests. He's been in the area for more than 30 years. 

We Are The... ? Getting to the Elevator Pitch

In the space of just a few months, our team announced we were joining a cool new on-demand accelerator to build an MVP for some sort of a travel guiding thing. (This is paraphrasing what people said back to us). To be honest, we had a pretty clear vision all along but decided to show and not tell what we meant. 

Now we're well on our way with a live platform, and a beautiful product off to the Appstore (as a leader at one local Dallas company we admire put it, beyond an MVP to a MLP - or a product you can really love.

So today, we're pleased to share a little more about who we think we are, in language that can simplify our big vision down to something easily understood by those who pitch and those who hear the pitch thing. 

We're the Etsy for Travel Influencers

Like Etsy, a company we greatly admire, we see the potential in peer-to-peer business, and in the growing world of influencers and micro-entrepreneurs.

We have built our product to treat each creator's knowledge as a valuable asset - not just a thing to give away. As our founder said the other day to a blogger she was having coffee with after our soft launch, it's time to stop with everything travel content being a freemium. Things beautifully crafted deserve to be both shared & valued - the funnel going deeper for those who have invested in giving others a peer to peer perspective into their world, like influencers, bloggers and instagrammers.

That's the philopshy behind our model of a offering a free app, so our creators can offer downloadable, self-priced guides to those who already admire and follow their unique perspective on the world. 

Like Etsy, we believe in giving back to our community. That's why the lion's share of the revenue for Guidrr guide sold returns to each creator. If you are a Guidrr creator, it's our goal to treat you as a real business person, no matter the size of your community. We look at your creation as a craft, and are honored to help you sell to the global marketplace. 

We're busy crafting our launch announcement and it will include ways we support and give back to the #NewTravel community, and it will reveal more about our Wanderslush Fund. 

Here's to #NewTravel and our big vision to be the little start up that could.

To our amazing global community of creators who have already joined us on this journey - YOU are why we exist. Thank you!

Thanks also to our awesome DFW startup advisory board and to our Co-Build tech team and those busy working on building our community one creator at a time. We're all in this together

If you like our vision, and have knowledge to craft & share inside our simple, intuitive private platform, and like the idea of becoming a global seller using Guidrr, do apply here

Graci, Florence Friends!

This was a September to remember, as we celebrated the story of Guidrr's journey to market with a soft launch last week with friends new and old in beautiful Florence, Italy. Why Florence you might ask? In one sense, this was symbolic. The business model was first discussed and validated with a local Florence influencer, and it seemed apt to return to the place the concept of Guidrr was fully born to celebrate it's go to market. But in another sense, Florence is a key city to illustrate the benefits of Guidrr both for influencers and travelers. A highly saturated tourism market, Florence has so much to offer the traveler willing to move off the beaten path. It's back streets, it's lesser-known monuments and its local foods, shops and vistas are true gifts for the curious traveler. What better place to soft launch than a city that invites 16 million tourists, most of whom never ever venture to the other side of the Arno, visit a true local artisan shop or ever speak with a bone fide local? We believe, and hope that together we can forge new pathways through a city that today shows most of its visitors just one mass travel story. As we joked with one local tour guide who shall remain un-named -- Florence is so very much more than checking the box at the Uffizi! 

With our vision of #newtravel, Guidrr is about the belief that we should not have to follow a prescribed path set by others who would have travel exactly as they do. That's called tourism. Instead, we're in the business of supporting those who are creating and growing peer-to-peer travel, where we can travel as if with the knowledge of a friend, even if we're traveling solo. 

Our soft launch event, organized for us by local blogger Nardia, of blog Lost in Florence, was an intimate, invite-only event gathered together creatives, artists, singers, business owners -- a beautiful mix of city influencers -- to introduce them for the first time to the Guidrr business model and vision.

We were pleased to share the evening with Creative People in Florence co-founders, who launched their new studio space on Via de Mezzo in the Sant'Ambrogio neighborhood that night and hosted our group. Thanks Sara and Anna for your hospitality and it was a pleasure to discover a new neighborhood, coffee spot and local market, in addition to your studio space. We can't wait to share a Guidrr guide to Sant'Ambrogio, and to welcome your own local guides to our mix. (To get them as they launch, sign up here). 

Graci Firenze. Here's to together building #NewTravel - where influencers like you can share with followers how to walk in your shoes, across the whole of your city -- and your world. Thank you for being a part of our story. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara.