Graci, Florence Friends!

This was a September to remember, as we celebrated the story of Guidrr's journey to market with a soft launch last week with friends new and old in beautiful Florence, Italy. Why Florence you might ask? In one sense, this was symbolic. The business model was first discussed and validated with a local Florence influencer, and it seemed apt to return to the place the concept of Guidrr was fully born to celebrate it's go to market. But in another sense, Florence is a key city to illustrate the benefits of Guidrr both for influencers and travelers. A highly saturated tourism market, Florence has so much to offer the traveler willing to move off the beaten path. It's back streets, it's lesser-known monuments and its local foods, shops and vistas are true gifts for the curious traveler. What better place to soft launch than a city that invites 16 million tourists, most of whom never ever venture to the other side of the Arno, visit a true local artisan shop or ever speak with a bone fide local? We believe, and hope that together we can forge new pathways through a city that today shows most of its visitors just one mass travel story. As we joked with one local tour guide who shall remain un-named -- Florence is so very much more than checking the box at the Uffizi! 

With our vision of #newtravel, Guidrr is about the belief that we should not have to follow a prescribed path set by others who would have travel exactly as they do. That's called tourism. Instead, we're in the business of supporting those who are creating and growing peer-to-peer travel, where we can travel as if with the knowledge of a friend, even if we're traveling solo. 

Our soft launch event, organized for us by local blogger Nardia, of blog Lost in Florence, was an intimate, invite-only event gathered together creatives, artists, singers, business owners -- a beautiful mix of city influencers -- to introduce them for the first time to the Guidrr business model and vision.

We were pleased to share the evening with Creative People in Florence co-founders, who launched their new studio space on Via de Mezzo in the Sant'Ambrogio neighborhood that night and hosted our group. Thanks Sara and Anna for your hospitality and it was a pleasure to discover a new neighborhood, coffee spot and local market, in addition to your studio space. We can't wait to share a Guidrr guide to Sant'Ambrogio, and to welcome your own local guides to our mix. (To get them as they launch, sign up here). 

Graci Firenze. Here's to together building #NewTravel - where influencers like you can share with followers how to walk in your shoes, across the whole of your city -- and your world. Thank you for being a part of our story. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara. 

We soft launched Guidrr over operatives, at a newly opening studio space on Via de Mezzo, hosted by Lost in Florence's Nardia and Creative People in Florence cofounders Anna and Sara.