We are so pleased to introduce the new Guidrr logo to you this #TravelTuesday. As a team, we debated how to communicate our brand and its different from mass travel solutions and apps.
For us, the answer lay in the nomad traveler, the person interested enough to veer off the beaten track and self-guide. Or to share guidance with others, like our wonderful and growing community of creators.
We loved the hipster vibe of the boot our designer helped us create and especially the open shoelaces. As we write this, we too have tired feet from walking around and there's nothing more special than how a person feels when they sit down and unbuckle, untie, unlace - and reflect on a day well traveled.
So here's to our #newtravel vision - it revolves around people, not machines (no planes, trains or automobiles grace our logo - even though we know all those tools are critical to travel). At the end of the day, they are just that - tools made for you, the curious traveler.
Hope you like our logo and that over time, these boots become a familiar part of how you experience travel content - peer to peer.