Recognized as a "female founder" to watch, Aassia is a serial startup entrepreneur and recognized expert working at the intersect of travel technology, the sharing economy & digital marketing. Her passion is to unlock & grow destination marketing using the power of mobile technology and peer influence. 

Prior to launching Guidrr, Inc. Aassia served as CMO at MBO Partners, a privately held firm serving independent workers. While there, she helped pioneer the first national study on solopreneurs in America. Before that, she was founder and CEO of startup Alumrise, Inc., which helped organizations capture and deploy the talents of the flexible workforce. She began her career at PepsiCo, where she spent nearly a decade in roles in brand management, communications and public affairs. Born in Hong Kong and raised in South Asia, Aassia was educated at Dartmouth College and the London School of Economics and Political Science. She and her globe-trotting family call Dallas home, but can often be found on the road. 


The team behind Guidrr spans decades of experiences in software/mobile technology, tourism, brand and digital marketing and venture capital. They hail from backgrounds in Canada, Brazil, the U.K. and India, but call Dallas home. Stay tuned for more on Guidrr's coming industry launch, and the experts & leaders that will power it.