Aassia Haq

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Recognized as a "female founder" to watch, Aassia is a serial startup entrepreneur and recognized expert working at the intersect of technology & digital marketing. Her passion is to unlock & grow destination marketing using the power of mobile technology and peer influence. Guidrr is a content marketing solution that helps brands and influencers work better together to build engaging, successful content for target end-users around all event, travel, local & destination marketing.

Prior to launching Guidrr, Inc. Aassia served as CMO at MBO Partners, a privately held firm serving independent workers. While there, she helped pioneer the first national study on solopreneurs in America. Before that, she was founder and CEO of startup Alumrise, Inc., which helped organizations capture and deploy the talents of the flexible workforce. She began her career at PepsiCo, where she spent nearly a decade in roles in brand management, communications and public affairs.

Born in Hong Kong and raised in South Asia, Aassia was educated at Dartmouth College and the London School of Economics and Political Science. An accomplished speaker and evangelist, Aassia is often called on to present at keynote at industry conferences.

She and her globe-trotting family call Dallas home, but can often be found on the road.


Aassia frequently travels throughout the US and around the world to speak on destination marketing and the future of travel. See her many thought leadership presentations here


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#WITS17 Keynote

A keynote at the Women in Travel Summit in @VisitMKE about why tourism boards and brands should go mobile-first with their content marketing

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#ATECH16 Workshop

A hands-on workshop for attendees at #ATECH16 in Aruba about how to leverage influencers for a destination marketing program


The world-class advisory team that helped cofound Guidrr each have decades of experiences in software/mobile technology, tourism, and the ad agency world. They hail from backgrounds in Brazil, the U.K. and Canada, but call Dallas home. 


Advisory Team

Pictured from Left to Right
(Advisor) Sally Kennedy, Former CEO Publicis Dallas; Principal & CEO, The K Factor, LLC.
(Founder) Aassia Haq.
(Advisor) Cristiano Oliveira, Founder & CEO of Olivia AI; Former Co-Founder & CTO Spring Wireless
(Advisor) (Not Pictured). Bruce MacMillan, Former CEO, Meeting Professionals International; CEO Bandwidth Management and Consulting.